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The opening sequence for the fourth season is completely redone, featuring a completely new theme and the show's main characters, starting with Sabrina, floating in bubbles while their names are displayed in gold letters and a voice chants "Secret" in the background. At the end, Sabrina would say something that is related to the last costume (often a pun or a joke related to the costume or the content of the episode), and then magically disappear from head on down.

The first three outfits are always the same, but the fourth one changes from episode to episode. The opening titles of the first three seasons shows Sabrina in front of a mirror posing with four different costumes and outfits as the cast members' names quickly flash on the bottom of the screen. The official copyright holder for the series (as with all series originally produced by Viacom Productions) is CBS Studios Productions, LLC. Then in 2007, the syndication arm was renamed from CBS Paramount Domestic Television to CBS Television Distribution, whose name is on the season 4, 5, 6, and 7 DVDs. Paramount Television|Paramount Network Television absorbed Viacom Productions in 2004, and two years later, Paramount's TV operations were renamed to CBS Paramount Television (now CBS Television Studios), whose name is seen on the season 1, 2, and 3 DVDs. Later it was syndicated through Paramount Domestic Television on reruns. The television series was produced by Hartbreak Films and Viacom Productions with Finishing the Hat Productions being there for season 1 only. When viewership began to wane, the show was canceled after seven seasons.

In 2000, the show was dropped by ABC and picked up by The WB. When the television series debuted on ABC later that year, Hart became Sabrina Spellman, and Caroline Rhea and Beth Broderick replaced Fernetz and Miller. The movie, produced by Viacom and Hartbreak Films and aired on Showtime, starred Melissa Joan Hart as the title character, Sabrina Sawyer, and Charlene Fernetz and Sherry Miller as Sabrina's aunts Zelda and Hilda, respectively. The unofficial pilot of the series was the 1996 TV movie Sabrina the Teenage Witch in April.